Proactively Identify and act on opportunities and challenges from foresights and disruptive forces –leveraging a range of consumer and cultural inputs to ensure the business is clear on future opportunities and what action is appropriate to take, going much deeper into the consumer and cultural implications of things Form long term consumer-centric portfolio thinking – bringing broad inputs from consumer research such as the consumer choice framework and brand guidance system, modelling, competitive understanding, to bear on long term thinking on where and how we participate and shape target consumer strategy for the future Lead key strategic projects as required, especially where consumer planning expertise including consumer and cultural insight development, brand